Résumé



Corporate marketing management and creative services

SUMMARY

For the organization marketing complex products and services over often-long sales cycles, Patrick Gillam creates and deploys marketing programs that build brands and generate leads.

PROFESSIONAL EXPERIENCE

Senior Marketing Manager
Newforma - Manchester, New Hampshire

A venture capital-backed software company focused on the design and construction industry. 2006 to 2009
  • Developed not just a new brand, but a new software category - project information management, or PIM, for the construction industry.
  • Contributed to programs that averaged 160 qualified leads per month, including a company newsletter, industry conferences and webinars.
  • Wrote and edited six bylined articles in major industry media.

Marketing Consultant, Creative Director and Copywriter
Patrick Gillam Copywriting - New England and the Midwest

Boutique creative services and research for ad agencies, designers and corporations. 2003 to 2006
  • Creative-director-at-a-distance for Hexa Interactive of Franklin Falls, N.H.
  • Entrusted with key client contact and research for MediaCross of St. Louis.
  • Contributed key strategic and creative concepts to Dexter Shoe Company and other H.H. Brown brands.

Senior Writer, Account Executive & Associate Creative Director
Mediastream - Manchester, New Hampshire

A venture capital-backed blend of design, software development and management consulting. 1999 to 2003
  • Produced marketing materials for the five affiliates of Exeter Health Resources, comprising a community hospital, a sub-acute care facility, a visiting nurse and hospice association, a fitness center and a physician practice management company.
  • Met hectic schedules by winning outstanding cooperation from a staff of seven programmers and designers.

Senior Account Executive & Writer
Petzold Advertising - Bedford, New Hampshire

A business-to-business advertising agency focused on manufacturing and technology. 1997 to 1999
  • Managed studio and printing volumes totaling $500,000.
  • Key contact for New Hampshire manufacturer Hypertherm:
  • Produced materials for two new product rollouts over the course of 18 months.
  • Created collateral to raise consumable purchases (a key strategy for profitability) and increase ease of use (a key buying factor for hand-held equipment).

Creative Director
The Travers Group (now MediaCross) - St. Louis, Missouri
Integrated marketing programs for clients in financial services, telecommunications, packaging, construction, manufacturing, medical products and energy. 1989 to 1997
  • Researched and wrote The Financial Success Kit, a 24-page guide to financial planning.
  • Helped launch the nation's first brand for energy, EnergyOne, for UtiliCorp United of Kansas City.
  • Developed consultative selling programs for Sprint.
  • Developed a re-branding and lead generation program for a specialized division of Marsh, the world's No. 1 risk specialist.


EDUCATION

Master of Arts, Journalism
University of Missouri - Columbia, Missouri
1987 to 1988

Bachelor of Arts cum laude, Business Administration
Maharishi International University - Fairfield, Iowa
1977 to 1980

Course in liberal arts and communications
University of Iowa - Iowa City, Iowa
1973 to 1975

MEDIA
  • Advertising: print, online, outdoor and broadcast
  • Blogs
  • Collateral: brochures, case studies, data sheets and more
  • Direct mail in two and three dimensions (flats and boxes)
  • E-mail marketing
  • Lead generation programs
  • Market research by mail, phone, consumer intercept and in-person interviews
  • Newsletters, print and emailed
  • Publicity, including news releases, feature articles and media appearances
  • Slide shows
  • Sweepstakes, incentives and sales contests
  • Trade shows and traveling exhibits
  • Training manuals
  • White papers
  • Webinars
  • Websites

For portfolio samples, click here.

CONTACT
Patrick Gillam
42 Beasom Road
Lyndeborough, New Hampshire 03082

(603) 370-0046

http://www.linkedin.com/in/patrickgillam



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Copywriting by Patrick Gillam
Patrick Gillam