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Sometimes the powerful, strategic message is not what the client wants.

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Holy Rosary Regional Credit Union
We wanted to address strategic identity and communication issues in the home page's main message. Prospective members think they need to belong to the church to join the credit union. The acting CEO suggested the first (and best) concept. With Hexa Interactive, I developed that concept and some alternatives. In the end, after much internal discussion, the client chose the classic small-town bank strategy: we're friendly! And that's okay.